Roberta Gamza is the founder and president of Career Ink, offering writing and communications strategies to advance careers. Roberta believes your career is evolutionary and in your control. Successful careers are built upon effective marketing and communication strategies. Whether you are marketing yourself, your products, your services, or new processes, a well defined marketing strategy and customized communication plan for the audience is essential. An accomplished marketing professional with a distinguished career at Hewlett-Packard, Roberta is best known for her marketing insight and keen writing skills. From crisis communications to ghost writing for management to crafting character parodies to drive sales campaigns, Roberta has successfully written them all. Driven by a passion for excellence and quality, Roberta’s guiding philosophy has been “knowledge is power; information is clutter.” By turning seemingly random or unfocused information into easily consumable learning materials, Roberta shortened the learning curve for her audience, increasing their productivity and contributions to the company. Roberta applies her passion for excellence and quality to all of the Career Ink services. Every word on a résumé or marketing piece is significant and must convey a precise message and must produce a desired effect. Like many of her clients, Roberta is no stranger to successful career transitions. She has effectively written her way to 5 promotions at Hewlett-Packard and was recognized 4 times for outstanding contributions. Career Ink represents her third transition into a new career field. Roberta has been a social worker for the State of New Jersey, a high tech marketing professional, and now an outstanding marketing communications strategist. She has been able to deliver such strong performances by combing elements from her core competencies: Information Design Message Spinning Transforming Confusion into Clarity Strategic Marketing Planning Tactical Marketing Plans Crisis Communications Sales Training and Tools Sales Promotions Customer Loyalty Programs Sales Campaign Management Roberta has a Bachelor of Arts from Syracuse University and Associates in Electronic Engineering Technology from Colorado Technical College. She is a member of Career Masters Institute (CMI), Professional Association of Résumé Writers and Career Coaches (PARW/CC), National Résumé Writers Association (NRWA), and Professional Résumé Writing and Research Association (PRWRA). Roberta is a certified Job and Career Transition Coach (JCTC), Job Search Trainer (JST) and Employment Interview Professional (CEIP).